We started this blog back in December of 2018 with some helpful tips on how to wrap your holiday gifts in a more ecologically minded way. At first it was just content added to the reminder emails. After a few months, we realized that a lot of people didn’t open and read their reminder emails. For many, just seeing the subject line is reminder enough. Then we decided that perhaps the information should live on our website, so we began linking the reminder email to our website. After months of sending them this way, we still had many customers saying, “I didn’t know you had a blog!” So very recently, we began sending it as a separate email, mid-month. This has been a little confusing to some people, particularly to new customers, and we apologize for that. We hope that this explanatory blog post will clear up any questions you have.
Here is our process. Mary Beth, that’s me, writes them. Sometimes as a group the communications team brainstorms a topic. More often than not, the topic is some area of environmentalism that I’m currently thinking about. We are trying, over time, to touch on a lot of different topics that are adjacent to composting and zero waste.
Though we don’t necessarily stick to one topic per post, the topics from the last six months, going backward in time, have included water, the circular economy, green funeral options, extended producer responsibility, nature as inspiration, the Green New Deal and climate fiction.
Before publication, Mary Beth goes over the blog post with Erlene and not everything makes the cut. We try not to bring politics into it, although some of the environmental legislation that we support veers into that territory.
Also in the blog space on our website are other, what we call non-blog blogposts, for lack of a better word. These include info on our Environmental Justice Discussion Group, info on this past spring’s finished compost gift-back, our winter restaurant raffle, stuff like that, that Customer Service can link to in their one-on-one communications with customers.
When we’re initially talking to potential customers, we talk about why it’s important to compost. Here’s why we write this blog. We’re trying to take what we learn and pass it along to our customers. We’re not trying to get you to buy certain things. We may add links to make it easier for you to learn more, but those are not affiliate links. We do not benefit from you clicking nor track if you do click. We’re just curating.
If you decide that you really would not like to receive the blog post emails, please just email us and let us know. If you click “unsubscribe” on the email, it will interfere with all the other important information you receive from us like schedule changes for holiday pickups and swap-out reminders.
As we celebrate our company’s 11th birthday and head into our 12th year, we’re musing that some things have changed but one thing that has remained constant is our need and desire to educate.